BUILDING A BRIDGE
FROM SCIENCE TO PRACTICE
Behavioral Science Applications (BSA) is a privately held research, training and consulting firm dedicated to facilitating evidence-informed decision making in the areas of homeland and private security, law enforcement, public health preparedness, disaster and emergency management. BSA integrates the methods and doctrines of the behavioral sciences into planning, testing, response and recovery from crisis situations of all types.
Consistent with the U.S. Department of Homeland Security Science & Technology Directorate (S&T)-Human Factors/Behavioral Sciences Division (HFD), our goals and objectives are to assist individuals and organizations in accurately anticipating human behavior across the full spectrum of adverse and potentially dangerous scenarios. Understanding human behavior is helpful, but understanding behavior in crisis conditions is critical for leaders, decision-makers and tactical responders.